Marketing Manager - Ed-Tech (NIOS, CBSE, IGNOU, DU SOL)

Industry

• Ed-Tech (NIOS, CBSE, IGNOU, DU SOL)

Key Responsibilities

• Develop and execute comprehensive marketing strategies to promote:
  • Notes and study materials
  • Online/offline courses and classes
  • Assignments, TMAs, practical support
  • Student services and mentorship programs
• Plan, run, and manage online marketing campaigns across:
  • YouTube
  • Instagram & Facebook
  • WhatsApp marketing
  • Google Ads & SEO
• Monitor campaign performance and optimize for leads and conversions.
• Coordinate with the design, video, and content teams to develop marketing creatives (videos, reels, posters).
• Analyze competitor strategies and trends from other top ed-tech platforms.
• Organize webinars, workshops, and YouTube live sessions to generate brand awareness and engagement.
• Build and manage an online reputation through student testimonials and community engagement.
• Prepare weekly and monthly performance reports and suggest actionable improvements.
• Handle collaborations with influencers, educators, and affiliate partners.

Required Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or a related field
• MBA in Marketing or Digital Marketing Certification is a plus

Required Experience

• 2–5 years of experience in digital marketing or ed-tech marketing roles
• Proven results in lead generation, branding, or product marketing in the education sector
• Hands-on experience with tools like Meta Ads Manager, Google Ads, Canva, YouTube Studio, etc.

Preferred Candidate Profile

• Deep understanding of student behaviour and academic calendars (especially NIOS, IGNOU, CBSE, DU SOL)
• Strong knowledge of social media algorithms and online marketing trends
• Creative thinker with a data-driven mindset
• Team player with leadership qualities
• Excellent command of Hindi and English (spoken and written)

Salary / Compensation

• ₹25,000 – ₹40,000/month (based on experience)
• Performance Incentives